Bathroom Market Report – UK 2019-2023 includes the Covid-19 Impact Report

The 17th edition of the Bathroom Market Report UK 2019-2023 represents a current and informed assessment, and provides suppliers with a detailed and comprehensive review, of this changing market. It answers the need for qualitative and quantitative assessment – both essential requirements for good marketing planning and contains a detailed assessment of the various bathroom sectors with interpretation of major developments and future trends.

The ‘Bathroom Market Report – UK 2019-2023‘ costs £945+VAT (if applicable) for a PDF version.

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The 17th edition of the ‘Bathroom Market Report UK 2019-2023’ contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this changing market.

Key issues covered in the report include:

  • Consumer knowledge about bathroom design has increased, with more frequent upgrades to higher quality bathroom products providing opportunities for growth.
  • Minimalist styles remain popular in curvaceous designs with slim rims. Angular shapes with rounded interiors are also in demand, as are more traditional, vintage-style solutions.
  • Digital and advanced technology in the bathroom is becoming more important as consumers are now widely aware of the benefits of digital control and smart technology in the home.
  • With growing concerns about the environment and water usage, demand for water efficient bathroom products is increasing supported by the widespread use of the European Water Label.
  • With an ageing UK population and greater number of people with disabilities, there is a notable requirement for inclusive bathroom products that combine style with ease of use.

Key issues of particular interest:

  • Overall market size by value, rates of change, trends and forecasts through to 2023.
  • Market mix by product sector, baths & sanitaryware, taps & mixers, accessories, furniture, whirlpools.
  • Sales by end use sector including new build, commercial and replacement
  • Market trends including household penetration, demographic influences, end use sector trends.

Installation and specification trends including the growing influence of the consumer.

Some of the companies included:-

Armitage Shanks, Ideal Standard, Twyford Bathrooms, Franke Sissons, Wallgate, Roca and Duravit, Carron Bathrooms, Bette, Kaldewei, Bristan, Hansgrohe, Grohe, Roca, Gerberit, Porcelanosa, Vitra, Kohler UK, Ultra Finishing, Laufen, Lecico, RAK Ceramics, Villeroy & Boch, Wolseley UK, Travis Perkins, Saint-Gobain Group, Bathstore, Victorian Plumbing, Soak.com and more.


Baths and Sanitaryware

  • Market size by volume and value, rates of change, trends and forecasts through to 2023.
  • Import and export trends including the influence of imports.
  • Mix of baths & sanitaryware sales including product trends in terms of design, materials used, the increasing use of curvaceous shapes with slim rims, angular designs and vintage styles.
  • Market shares and key company profiles, including importers.

Distribution channel shares including trends and key companies per channel.

Taps and Mixers

  • Market size by volume and value, rates of change, trends and forecasts through to 2023.
  • Import and export trends including the influence of imports.
  • Mix of basin/bath/kitchen taps & mixer sales including product trends by finish and design. The growth of water saving devices and digital technology.
  • Market shares and key company profiles.
  • Distribution channel shares including trends and key companies per channel.

Accessories

  • Market size by product group – fittings, towel warmers, toilet seats, mirrors & scales, bath panels.
  • Market size, trends and forecasts through to 2023.
  • Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
  • Supply structure including market shares and key company profiles.
  • Distribution channel shares including home improvement multiples, department stores, furniture multiples, bathroom specialists, merchants and online retailers.

Furniture – Fitted & Modular

  • Market size by value, rates of change, trends and forecasts through to 2023.
  • Product trends and market developments by finish, materials used and design.
  • Key suppliers, including market positions and strengths.
  • Distribution channel shares including home improvement multiples, merchants, bathroom specialists, department stores, furniture multiples, and online retailers.

Whirlpools and Spa Systems

  • Market size by value, rates of change, trends and forecasts to 2023.
  • Product trends and key influences in the market, including technological developments and hybrid solutions.
  • Key suppliers, including market positions and strengths.
  • Distribution trends and market prospects.

Traditionally the UK market for bathroom products differed considerably from many European markets. The UK generally operated on low pressure water systems and bathrooms were normally ‘dry’ environments as opposed to ‘wet’ (i.e. tiled floors, walls) and bathing was much more popular in the UK than in Europe. However, with the growth in high pressure water systems, showering and wetroom areas have become more prevalent in UK bathrooms. It is estimated that over 60% of UK homes now have a high-pressure water system (such as a combi boiler) installed. The characteristics of the UK bathroom products market have evolved in recent years due in part to legislation and developments in distribution. The level of imports has increased considerably and as a result, the UK bathroom market is now exposed to product and design trends from a variety of sources, particularly Europe and the Far East. With economic and political uncertainty exacerbated by the UK’s Brexit vote to leave the EU, markets have remained price sensitive. There continues to be high levels of foreign competition and an increasing number of suppliers. These factors contribute to pressures on margins throughout the supply chain and across the industry.

The market for bathroom products experienced good value growth in the period 2014-16. Stability in the UK economy stimulated housebuilding activity and levels of house moving and renovation. There was also a strong performance across a number of commercial end-use sectors, including entertainment, offices, education and health. The UK bathroom market continued to grow steadily in 2017, although at a slower pace than 2016. However, with uncertainty surrounding the Brexit negotiations in 2018, a more modest performance was experienced, with only marginal growth of 2% that year.

Contents Listing

1. INTRODUCTION 7
1.1 BACKGROUND 7
1.2 SOURCES OF INFORMATION 7
2. SUMMARY & MARKET PROSPECTS 9
2.1 SUMMARY 9
2.2 KEY TRENDS 10
2.3 MARKET PROSPECTS 11
3. ECONOMIC ENVIRONMENT 12
3.1 OVERVIEW AND OUTLOOK 12
3.2 KEY DATA 12
3.2.1 GDP 12
3.2.2 Inflation & Interest Rates 13
3.2.3 Employment & Wages 14
3.2.4 Household Consumption 15
3.2.5 Sterling 16
4. OVERALL BATHROOM PRODUCTS MARKET 18
4.1 DEFINITION 18
4.2 MARKET OVERVIEW 18
4.2.1 Market Size by Value 2014 – 2023 18
4.2.2 Market Prospects 19
4.3 MARKET MIX BY PRODUCT SECTOR 20
4.4 MARKET TRENDS 21
4.4.1 Household Penetration 21
4.4.2 Demographic Influences 22
4.4.3 Type of Installation 25
4.4.4 RMI Trends 25
4.4.5 New Build Trends 26
4.4.6 Commercial Trends 28
4.4.7 Installation and Specification Trends 30
5. BATHS & SANITARYWARE 32
5.1 MARKET OVERVIEW 32
5.1.1 Definition 32
5.1.2 Market Size 2014 – 2023 32
5.1.3 Market Prospects 33
5.2 IMPORTS AND EXPORTS (EU, NON-EU) 33
5.2.1 Overall Levels 33
5.2.2 Imports 35
5.2.3 Exports 36
5.3 PRODUCT TRENDS 37
5.3.1 Baths 37
5.3.2 Wash Basins & Pedestals 42
5.3.3 WC Suites 43
5.3.4 Shower Toilets & Bidets 44
5.4 KEY SUPPLIERS OF BATHS & SANITARYWARE 45
5.4.1 Market Shares 45
5.4.2 Key Company Profiles 45
5.4.3 Other Suppliers 48
5.5 DISTRIBUTION 51
5.5.1 Channel Shares 51
5.5.2 Key Companies 52
6. TAPS & MIXERS 57
6.1 MARKET OVERVIEW 57
6.1.1 Definition 57
6.1.2 Market Size 2014 – 2023 57
6.1.3 Market Prospects 58
6.2 IMPORTS AND EXPORTS 59
6.3 PRODUCT TRENDS 60
6.3.1 Product Mix 60
6.3.2 Basin Taps & Mixers 60
6.3.3 Bath Taps & Mixers 62
6.3.4 Kitchen Taps & Mixers 64
6.4 KEY SUPPLIERS OF TAPS & MIXERS 65
6.4.1 Market Shares 65
6.4.2 Key Companies 66
6.4.3 Other Suppliers 67
6.5 DISTRIBUTION 69
6.5.1 Channel Shares 69
7. BATHROOM ACCESSORIES 71
7.1 MARKET OVERVIEW 71
7.1.1 Definition 71
7.1.2 Market Size 2014 – 2023 71
7.1.3 Market Prospects 72
7.2 PRODUCT TRENDS 72
7.2.1 Product Mix 72
7.2.2 Fittings 73
7.2.3 Heated Towel Warmers 74
7.2.4 Toilet Seats 75
7.2.5 Mirrors & Scales 76
7.2.6 Bath Panels 77
7.3 KEY SUPPLIERS OF BATHROOM ACCESSORIES 78
7.3.1 Market Shares 78
7.3.2 Companies 78
7.4 DISTRIBUTION 79
8. BATHROOM FURNITURE 81
8.1 MARKET OVERVIEW 81
8.1.1 Definition 81
8.1.2 Market Size 2014 – 2023 81
8.1.3 Market Prospects 82
8.2 PRODUCT TRENDS 83
8.2.1 Product Mix 83
8.2.2 Design Trends 84
8.3 KEY SUPPLIERS OF BATHROOM FURNITURE 85
8.4 DISTRIBUTION 87
9. WHIRLPOOL & SPA BATHS 88
9.1 MARKET OVERVIEW 88
9.1.1 Definition 88
9.1.2 Market Size 2014 – 2023 88
9.1.3 Market Prospects 89
9.2 PRODUCT TRENDS 90
9.3 KEY SUPPLIERS OF WHIRLPOOL & SPA BATHS 91
9.4 DISTRIBUTION 92

 

Tables & Charts

  1. CHART 1: UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2014-2023     9
  2. CHART 2: GDP DATA – 2015-2019 – KEY CONSTITUENT ELEMENTS             13
  3. CHART 3: CPI INFLATION AND BANK OF ENGLAND BASE RATE, 2008-2023               14
  4. CHART 4: AVERAGE WEEKLY EARNINGS DATA – GB – TOTAL PAY – 2014-2019 (SEASONALLY ADJUSTED)          15
  5. CHART 5: PDI & SAVINGS RATIO AT CURRENT PRICES 2008-2023  16
  6. CHART 6: EXCHANGE RATE FLUCTUATIONS 2015-2021 – STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES          17
  7. CHART 7: UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2014 – 2023   18
  8. CHART 8: UK BATHROOM PRODUCTS % MIX BY VALUE 2018 AND 2023    20
  9. CHART 9: UK BATHS & SHOWER CONTROLS OWNERSHIP % MIX BY TYPE 2018       21
  10. CHART 10: PERCENTAGE OF UK POPULATION IN 65+ AGE CATEGORY – 1997, 2017, 2027 AND 2039      22
  11. CHART 11: UK MULTI-GENERATIONAL HOUSEHOLDS 2008-2018 BY VOLUME (000S)           24
  12. CHART 12: UK BATHROOM PRODUCTS % MIX BY TYPE OF INSTALLATION BY VALUE 2018  25
  13. TABLE 13: HOUSEBUILDING STARTS AND COMPLETIONS (UK) 2014 TO 2023 – BY VOLUME (‘000 DWELLINGS)           27
  14. CHART 14: ENGLAND PRIVATE SECTOR HOUSES – TOTAL NUMBER OF COMPLETIONS BY DWELLING SIZES (NUMBERS OF BEDROOMS) 2011 – 2018              28
  15. TABLE 15: UK BATHS & SANITARYWARE MARKET BY VALUE (£M MSP) 2014 -2023              32
  16. TABLE 16: IMPORTS AND EXPORTS OF BATHS & SANITARYWARE 2018 (£M)           34
  17. CHART 17: IMPORTS OF BATHS & SANITARYWARE 2010–2018 £M              34
  18. TABLE 18: IMPORTS OF CHINA, PORCELAIN AND OTHER CERAMIC SANITARYWARE 2012-2018 (£M)       35
  19. TABLE 19: IMPORTS OF BATHS 2012-2018 (£M)   36
  20. CHART 20: EXPORTS OF BATHS & SANITARYWARE 2010–2018 £M              37
  21. CHART 21: UK BATHS % MARKET MIX BY TYPE (STRAIGHT, FREESTANDING, SHOWER, CORNER) 2018   38
  22. CHART 22: UK BATHS % MARKET MIX BY MATERIAL (ACRYLIC/COMPOSITE, STEEL, CAST IRON, OTHER) 2018         40
  23. TABLE 23: UK BATHS & SANITARYWARE SUPPLIERS % MARKET SHARES BY VALUE 2018     45
  24. CHART 24: UK BATHS & SANITARYWARE % CHANNEL DISTRIBUTION SHARE 2018 51
  25. TABLE 25: UK TAPS & MIXERS MARKET BY VALUE (£M MSP) 2014 -2023   57
  26. TABLE 26: IMPORTS & EXPORTS OF TAPS & MIXERS 2018 (£M)     59
  27. TABLE 27: IMPORTS & EXPORTS OF TAPS & MIXERS 2012-2018 (£M)          59
  28. TABLE 28: UK TAPS & MIXERS % PRODUCT MIX BY VOLUME 2018               60
  29. TABLE 29: UK TAPS & MIXERS SUPPLIERS % MARKET SHARES BY VALUE 2018         66
  30. CHART 30: UK TAPS & MIXERS % CHANNEL SHARE BY VALUE 2018             69
  31. TABLE 31: UK BATHROOM ACCESSORIES MARKET BY VALUE (£M MSP) 2014 -2023             71
  32. CHART 32: UK BATHROOM ACCESSORIES % PRODUCT MIX BY VALUE 2018             73
  33. TABLE 33: UK BATHROOM ACCESSORIES SUPPLIERS % MARKET SHARES BY VALUE 2018    78
  34. CHART 34: UK BATHROOM ACCESSORIES % CHANNEL SHARE 2018             79
  35. TABLE 35: UK BATHROOM FURNITURE MARKET BY VALUE (£M MSP) 2014 -2023 81
  36. CHART 36: UK BATHROOM FURNITURE % PRODUCT MIX BY VALUE 2018  83
  37. TABLE 37: UK BATHROOM FURNITURE SUPPLIERS % MARKET SHARES BY VALUE 2018       85
  38. CHART 38: UK BATHROOM FURNITURE % CHANNEL SHARE BY VALUE 2018            87
  39. TABLE 39: UK WHIRLPOOL & SPA BATHS MARKET BY VALUE (£M MSP) 2014 -2023             88

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