The value of the wetroom market has increased by 10% between 2014-2016. The sector offers significant growth potential within the UK bathroom market, with demand for wetrooms having increased significantly in recent years. Growth was particularly strong in 2015, with more modest rates in 2016/17 of around 3% per annum. Moderate growth is currently forecast to 2021, when the market is expected to have increased by 18% compared to the market size in 2017.

Demand for wetrooms has increased significantly in recent years as the showering area has become an essential part of bathroom design, with householders increasingly choosing to shower rather than bathe. Key market drivers in 2014/15 included increasing levels of new housebuilding, particularly the retirement/care sector, where wetrooms are more common. In 2016 and H1 2017, the wetroom market experienced modest growth, largely a result of the political and economic uncertainty in the UK at present.

Recent product developments include pre-moulded wetroom floor formers with a built-in gradient and membrane waterproof tanking systems, which are easier to install and provide greater installation accuracy, saving a significant amount of installation time. Developments in the drainage products sector include wall mounted and linear drains for a seamless finish and digital drainage pumps that operate wirelessly when the shower is turned on.

Going forward, demand will also be supported by the emerging trend towards multi-generational households. These properties would need to be adapted inclusively to suit the needs of all family members living at home, and the accessibility of wetrooms compared to traditional bathrooms for elderly and disabled consumers represents a key driver of growth. Wetrooms is one of the most popular bathroom adaptations paid for by a Disabled Facility Grant (DFG), which is set to double over the next 2-3 years.

This article is based upon AMA Research’s ‘Wetroom Market Report – UK 2017-2021 Analysis‘ available for purchase now.