Floorcoverings Market Report – UK 2020-2024

The 15th Edition of the ‘Floorcoverings Market Report – UK 2020-2024’ has been published by AMA Research. The report contains analysis of the key floorcoverings products, recent market trends and future prospects, along with supplier and distribution analysis. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or those considering entry.

Key issues analysed in the report

• Detailed assessment of the market – values, volumes, current & future trends.
• Review of key products and sector trends – carpets, wood/laminates, vinyl, ceramic & natural stone tiles, others.
• Review of supply and distribution structure – changes to supply structure key distribution channels, etc.
• Forecasts of market development up to 2024

Some of the companies listed within the report

Beaulieu International Group, Balta, W E Rawson, Heckmondwicke, Marlings, Burmatex, Birch Carpets, Ege Carpets, Forbo (Flotex) Milliken, Interface, Naked Flooring Company, Crucial Trading, The Natural Flooring Company, Interface, Tarkett, AIREA, Modulyss, Ulster Carpet Mills, Brockway Carpets, Victoria plc, Greenwood & Coope, Interfloor, Gaskell Mackay Carpets, Carpet Line Direct, Marlings, Penthouse Carpets, Bronte Carpets.

Areas of particular interest

• The development of the floorcoverings market in value terms and the key influences, including new construction activity, Covid-19 impact, housebuilding, as well as levels of consumer confidence and spending.
• Changes to the product mix – particularly within individual sub-sectors – and increasing price competitiveness.
• The influence of imports on key sectors and levels of import penetration.
• Continuing trend for use of wider range of floorcoverings products in both the contract and domestic sectors.
• Changes to the supply chain – for some sectors contrasting with the continued rise of larger-scale, international floorcoverings specialists and suppliers widening their range of products to provide greater market coverage.
• Changes to domestic distribution channels and the growing influence of online suppliers.
• Market prospects for 2020 and medium-term prospects to 2024.

Key areas covered in the report

MARKET OVERVIEW AND PROSPECTS

• Total Floorcoverings Market – analysis of size by value 2015-20, estimates of market volume share 2019-20, historical trends and market characteristics.
• Analysis by major product sectors – carpets, wood & laminate, vinyl, ceramic & natural stone floor tiles, linoleum etc – current shares and mix changes over the last decade, driving factors, future prospects.
• Review of key market influences – housebuilding, construction market sizes by sector 2015-20, growth of underfloor heating, etc. 
• Overview of domestic and contract end-use sectors.
  Future Prospects – forecasts of overall market performance in 2020-2024.

PRODUCT MIX

• Carpets – market size by value 2015-2020, volume mix in 2019-2020, product mix (tufted, woven, fibre bonded and others), factors influencing market performance, international trade in carpets. Key suppliers/market shares in the
• UK carpet market, future prospects to 2024.
• Wood & Laminates – market size by value 2015-2020, mix share between solid, engineered and laminates, changes to product mix in recent years, factors affecting recent market performance, domestic and contract end-use mix, key suppliers/market shares, distribution channels, market outlook to 2024.
• Vinyl – market size by value 2015-2020, share mix between vinyl tiles and sheeting, key trends influencing recent market behaviour, domestic/contract sector mix, recycling initiatives influencing market, profiles of key suppliers in the UK vinyl floorcovering market, future prospects to 2024.
• Ceramic & Natural Stone Floor Tiles – market size by value 2015-2020, growth of sector, factors continuing to influence demand for ceramic and stone floorcoverings in both domestic and contract end-use sectors, key suppliers, outlook for market to 2024.
• Others – linoleum, cork, rubber etc – market sizes 2019-2020, recent sector performance, key influencing factors, prospects to 2024.

DISTRIBUTION/SUPPLIERS

• Domestic Distribution – definitions, market shares by major channel – Multiples, Independents, Specialists, DIY,
• Builders Merchants, Department Stores, Mail Order, Internet, etc – areas of growth and decline, major companies within each channel.
• Contract Distribution – mix by major channel – healthcare, education, commercial, retail, industrial, leisure, areas of growth and decline – future prospects.

The UK floorcoverings market is mature and is heavily reliant upon levels of consumer and business spending, in turn dependent upon the performance of the economy. The housing and construction sectors are key drivers of activity, given demand from both new build and RMI.

The UK floorcoverings market was estimated to be worth £2bn at msp in 2019. However, the impact of Covid-19, which has resulted in severe disruption to businesses for several months in 2020, has taken its toll on the floorcoverings sector. The market is therefore expected to decline by 10% in 2020.

Covid-19 led to a decline in all sectors of the UK economy from late March 2020, also impacting upon the floorcoverings market. Whilst many retail outlets were not able to trade easily for months, given lockdown restrictions, sales of home improvement products performed well, as DIY chains were allowed to open sooner. This includes sales of laminate floorcoverings.

CONTENTS

1. INTRODUCTION 10
1.1 BACKGROUND 10
1.2 SOURCES OF INFORMATION 10
2. SUMMARY AND MARKET PROSPECTS 12
2.1 SUMMARY 12
2.2 MARKET PROSPECTS 13
3. FLOORCOVERINGS MARKET 15
3.1 DEFINITION 15
3.2 MARKET OVERVIEW 15
3.2.1 Market Characteristics 16
3.3 MARKET BY VOLUME 18
3.3.1 Volume Share Mix 19
3.4 PRODUCT MIX 19
3.5 MARKET CHARACTERISTICS 21
3.6 KEY MARKET INFLUENCES 24
3.6.1 The Housing Market 24
3.6.2 Construction Output 27
3.6.3 Domestic Conservatory Market 29
3.6.4 Underfloor Heating Market 30
4. CARPET 32
4.1 DEFINITION 32
4.2 MARKET SIZE 32
4.2.1 Market Size by Value 32
4.2.2 Market Size by Volume 34
4.3 MARKET CHARACTERISTICS 36
4.3.1 Current Situation 37
4.3.2 Market Prospects 37
4.4 INTERNATIONAL TRADE 38
4.4.1 Imports 39
4.4.2 Exports 40
4.5 CARPET PRODUCT MIX 41
4.5.1 Tufted Carpet 41
4.5.2 Woven Carpets 43
4.5.3 Fibre bonded Carpets 45
4.5.4 Others 46
4.6 CARPET TILES AND RUGS 46
4.6.1 Carpet Tiles 47
4.6.2 Rugs 47
4.7 CARPET SUPPLIERS 48
4.7.1 Market Shares 49
5. VINYL FLOORCOVERINGS 56
5.1 DEFINITION 56
5.2 MARKET SIZE 56
5.2.1 Market Value 56
5.2.2 Market Volume 58
5.2.3 Current Situation 59
5.2.4 Market Prospects 60
5.3 INTERNATIONAL TRADE 62
5.4 PRODUCT MIX 63
5.5 END-USE SECTORS 64
5.5.1 Contract Vinyl Sector 65
5.5.2 The Domestic Sector 68
5.6 SUPPLIERS 69
6. WOOD FLOORCOVERINGS 74
6.1 DEFINITION 74
6.2 MARKET SIZE 74
6.2.1 Current Situation 75
6.3 PRODUCT MIX 78
6.4 MARKET CHARACTERISTICS 80
6.5 END USE SECTORS 81
6.6 MARKET PROSPECTS 82
6.7 KEY SUPPLIERS 83
6.7.1 Market Share 84
6.7.2 Key Suppliers 85
7. OTHER FLOORCOVERINGS 90
7.1 DEFINITION 90
7.1.1 Product Mix 90
7.2 CERAMIC AND PORCELAIN TILES 91
7.2.1 Market Overview 91
7.2.2 International Trade 93
7.2.3 Suppliers of Ceramic Tiles 94
7.3 NATURAL STONE 95
7.3.1 Market Overview 95
7.3.2 Suppliers 96
7.4 LINOLEUM 97
7.4.1 Market Overview 98
7.4.2 International Trade 98
7.5 OTHER FLOORCOVERINGS 99
7.5.1 Cork 99
7.5.2 Rubber 101
7.5.3 Leather and Bamboo 102
8. DISTRIBUTION 105
8.1 OVERVIEW 105
8.1.1 Increasing Online Presence 106
8.1.2 Main Distribution Channels 106
8.2 CONTRACT FLOORCOVERINGS DISTRIBUTION 108
8.2.1 Contract Floorcoverings Distribution Channels 108
8.3 DOMESTIC DISTRIBUTION 111
8.3.1 Domestic Distribution Channel Share 112
8.3.2 Floorcoverings Multiples 114
8.3.3 Furniture and Floorcovering Independents 115
8.3.4 DIY Multiples 116
8.3.5 Online Only 118
8.3.6 Furniture and Furnishing Multiples 119
8.3.7 Department Stores and Variety Stores 120
8.3.8 Mail Order and Catalogue Stores 122
8.3.9 Others 123
8.4 DISTRIBUTORS AND WHOLESALERS 124
8.4.1 Major Wholesalers/Distributors 124
APPENDICES 128
APPENDIX A: ECONOMIC ENVIRONMENT 128
A.1 OVERVIEW AND OUTLOOK 128
A.2 GDP 128
A.3 INFLATION & INTEREST RATES 130
A.4 EMPLOYMENT & WAGES 130
A.5 HOUSEHOLD CONSUMPTION 131
A.6 STERLING 132

TABLES AND CHARTS

CHART 1: UK FLOORCOVERINGS MARKET SIZE AND FORECASTS 2015 TO 2024 – BY VALUE (£M AT MSP) 12
CHART 2: UK FLOORCOVERINGS MARKET SIZE AND FORECASTS 2015 TO 2024 – BY VALUE (£M AT MSP) 16
CHART 3: UK MARKET FOR FLOORCOVERINGS 2014-2024 – BY VOLUME (M SQ M) 18
CHART 4: UK FLOORCOVERINGS MARKET VOLUME 2019 AND H1 2020 – % BY VOLUME 19
TABLE 5: UK FLOORCOVERINGS MARKET PRODUCT MIX 2015, 2017 AND H1 2020 – % BY VALUE 20
TABLE 6: HOUSING COMPLETIONS (GB) 2014 TO 2020 – NUMBER OF DWELLINGS 25
TABLE 7: UK RESIDENTIAL PROPERTY TRANSACTIONS* VALUED AT £40K OR ABOVE 2014 TO 2019 – BY VOLUME 26
TABLE 8: CONSTRUCTION OUTPUT (GB) NEW WORK BY SECTOR 2014 TO H1 2020 –BY VALUE (£BILLION AT CURRENT PRICES) 27
CHART 9: UK CONSTRUCTION OUTPUT NEW WORK BY SECTOR H1 2020 – % BY VALUE 28
TABLE 10: DOMESTIC CONSERVATORY/GLAZED EXTENSIONS MARKET 2015 TO 2020 – BY VALUE (£M RSP) 30
CHART 11: UK UNDERFLOOR HEATING MARKET 2015 TO 2020 – BY VALUE (£M MSP) 31
CHART 12: UK MARKET SIZE AND FORECASTS FOR CARPET 2015 TO 2024 – BY VALUE (£M AT MSP) 33
CHART 13: UK CARPET MARKET VOLUME SHARE MIX 2020 – % BY VOLUME 35
TABLE 14: UK CARPET MARKET VOLUME SHARE BY TYPE 2001, 2008, 2011 AND 2020 – % BY VOLUME 35
CHART 15: INTERNATIONAL TRADE IN CARPETS 2013 TO H1 2020 – BY VALUE (£M) 38
TABLE 16: PRODUCT MIX FOR UK CARPET IMPORTS 2019 AND H1 2020 – % BY VALUE (£M) 39
CHART 17: PRODUCT MIX FOR UK CARPET EXPORTS 2017 AND 2019 – % BY VALUE 40
CHART 18: UK CARPET MARKET PRODUCT MIX 2017 AND 2019 – % BY VALUE 41
CHART 19: UK MARKET FOR TUFTED CARPETS 2014 TO 2024 – BY VALUE (£M MSP) 42
CHART 20: UK MARKET FOR WOVEN CARPET 2014-2024 – BY VALUE (£M AT MSP) 44
TABLE 21: LEADING SUPPLIERS TO THE UK CARPET MARKET 2019-20 50
CHART 22: UK MARKET SIZE AND FORECASTS FOR VINYL FLOORCOVERINGS 2015 TO 2024 – BY VALUE (£M AT MSP) 57
CHART 23: UK MARKET FOR VINYL FLOORCOVERINGS 2014-2020 – BY VOLUME (M SQ M) 59
TABLE 24: INTERNATIONAL TRADE IN VINYL WALL, CEILING AND FLOORCOVERINGS 2015 TO H1 2020 – BY VALUE (£M) 62
CHART 25: VINYL FLOORCOVERINGS PRODUCT MIX 2019 (PRE-COVID) – % BY VALUE 63
CHART 26: UK VINYL FLOORCOVERINGS MARKET END-USE SECTOR MIX 2019-20 – % BY VALUE 64
TABLE 27: UK VINYL FLOORCOVERINGS END-USE SECTOR MIX 2014, 2016 AND 2020 – % BY VALUE 65
CHART 28: UK MARKET FOR CONTRACT VINYL PRODUCT MIX 2010, 2012, 2014, 2018 AND 2020 – % BY VALUE 67
TABLE 29: UK SUPPLIERS OF VINYL FLOORCOVERINGS 2019-20 70
CHART 30: UK MARKET SIZE AND FORECASTS FOR WOOD FLOORCOVERINGS 2015 TO 2024 – BY VALUE (£M AT MSP) 75
CHART 31: UK MARKET FOR WOOD FLOORCOVERINGS PRODUCT MIX 2019-20 – % BY VALUE 78
TABLE 32: MARKET PERFORMANCE OF SOLID/ENGINEERED WOOD AND LAMINATES 2015 TO 2024 – BY VALUE (£M MSP) 79
CHART 33: UK WOOD FLOORCOVERINGS MARKET END USE APPLICATION MIX 2019-20 – % BY VALUE 81
TABLE 34: LEADING SUPPLIERS TO THE TOTAL UK WOOD FLOORCOVERINGS MARKET 2019-20 85
CHART 35: UK MARKET FOR OTHER FLOORCOVERINGS PRODUCT MIX 2019-20 – % BY VALUE 90
CHART 36: UK MARKET FOR CERAMIC AND PORCELAIN FLOOR TILES 2015-2024 – BY VALUE (£M AT MSP) 92
TABLE 37: INTERNATIONAL TRADE IN LINOLEUM FLOORCOVERINGS 2015 TO 2020 (JANUARY TO JULY) – BY VALUE (£M) 99
CHART 38: MAIN DISTRIBUTION CHANNELS FOR THE UK FLOORCOVERINGS MARKET 107
TABLE 39: CONTRACT FLOORCOVERINGS MARKET – KEY DISTRIBUTION ROUTES BY PRODUCT 110
TABLE 40: DISTRIBUTION CHANNELS FOR DOMESTIC FLOORCOVERINGS 2019-20 113
TABLE 41: RETAIL SALE OF CARPETS, RUGS AND WALL COVERINGS – NUMBER OF ORGANISATIONS BY TURNOVER BAND 116
CHART A1: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015-2020 – % CHANGE 129
CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008-2023 – % 130
CHART A3: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014-2019 – £ STERLING (SEASONALLY ADJUSTED) 131
CHART A4: DISPOSABLE INCOME PER CAPITA AND THE SAVINGS RATIO AT CURRENT PRICES 2008-2023 132
CHART A5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR AND THE EURO 2015-2019 – SPOT RATES 133